Coca-Cola's holiday ad, AWS and OpenAI $38 billion deal & more (November 4, 2025)

Good morning,

Today’s newsletter highlights how AI is scaling across industries and nations. From OpenAI and Amazon’s massive cloud deal to Anthropic’s classroom pilot in Iceland, AI is now powering both infrastructure and education. Coca-Cola is going full AI for its global holiday campaigns, and even governments are joining the race to invest heavily.

Let's dig in👇

💰 Money Moves

☁️ AWS and Open AI announce multi-year strategic partnership

AWS and OpenAI have entered a multi-year strategic partnership valued at $38 billion to expand global compute infrastructure and accelerate AI accessibility. The move positions Amazon as a major player in the generative AI ecosystem, reducing its dependency on competitors like Microsoft. This marks a new phase of competition among cloud giants as OpenAI continues to scale its enterprise services and multimodal models.

🎓 Anthropic and Iceland launch a national AI education pilot

Anthropic and Iceland’s Ministry of Education and Children announced one of the world’s first national AI education pilots giving teachers across Iceland access to Claude for lesson planning, personalized learning, and language support. The initiative demonstrates how AI is moving from corporate innovation to national classrooms, testing real-world impact at scale. If successful, it could become a global template for embedding AI into education policy and student learning systems.

🥤 Coca-Cola doubles down on AI holiday ads

Coca-Cola’s latest AI-powered holiday campaign uses generative visuals and voice assets across dozens of markets to localize and scale at speed. The company is proving that AI can drive brand consistency and creativity simultaneously. Expect more major brands to adopt AI-driven storytelling as they look to cut production costs while scaling global campaigns.

🚀 New Launches

✈️ Perplexity adds live flight tracking inside its AI platform

Perplexity announced a new feature that lets users track commercial flights and monitor live status changes directly within chat. The integration merges real-time data streams with natural language queries, letting travelers or researchers check flight paths, delays, and airport info in one place. This move positions Perplexity as more than a search engine, evolving it into a real-time, AI-powered information assistant that blends conversation with live data.

📘 Turn Microsoft Copilot into your personal tutor

Microsoft’s latest expansion in the UAE adds learning capabilities to Copilot, enabling it to act as a personal tutor using document and chat context to personalize guidance. This represents a major step in shifting Copilot from a task assistant to a learning companion. It may redefine how professionals and students acquire new skills through AI-guided self-education.

⚠️ Being rude to Chat GPT actually makes it more accurate

A study from Penn State researchers found that harsher or more demanding tones lead to more accurate AI responses. Researchers believe the model interprets tone as urgency, prompting stronger reasoning chains. But over time, this could create unintended biases in AI behavior and data collection.

🧰 Tools of the Day

→ Expertise Booking - Go Bananas with this AI Native Calendar
→ Firecrawl v2.5 - The world’s best Web Data API
→ Softr Workflows - Build automations to power your apps and business

✍️ Prompt of the Day

“You’re my operations strategist. Review this ad campaign brief [paste it] and identify which aspects could be automated or personalized using AI. Suggest 3 specific tools or workflows for creative testing, performance tracking, and audience targeting.”

⚡ Quick Hits

→ New benchmark tests AI’s freelance automation potential.
→ Waymo brings robotaxis to three more U.S. cities.
→ South Korean president calls for aggressive AI spending in next year’s budget.
→ Pew research’s latest global survey shows that AI anxiety is rising fast.
→ Adobe Firefly launches new image model 5 with prompt-to-edit and video features.

🧾 TLDR

Today’s news shows AI cementing itself in every sector, from OpenAI’s global infrastructure expansion with AWS to Anthropic’s education pilot in Iceland and Coca-Cola’s creative automation. Governments are joining in too, with South Korea’s aggressive AI funding and Waymo’s expansion into new cities. AI is no longer a niche innovation, it is becoming the foundation of how the world learns, builds, and moves.

Cheers,
David